One company - two comprehensive solutions for different target groups. This is how Perspectix presents itself on the Internet.
Digital positioning of Perspectix AG

Perspectix AG in Zurich has given itself a new website. In it, the medium-sized software provider positions itself as a digitization specialist for two different areas: With the P'X Industry Solution, the manufacturer offers one of the most comprehensive Configure- Price Quote (CPQ) solutions for industry. The P'X Retail Solution is aimed at chain stores in wholesale and retail. The agency hightech marketing convinced with concept, design and realization.

An innovative company with dozens of top international customers. Two comprehensive software solutions that brilliantly meet the needs of specific target groups. How to provide comprehensive information on this and still generate new inquiries? This was the task the Munich agency hightech marketing had to solve. The new Internet presence places the company in the global frame of reference of digitalization. Visitors to the homepage receive company information and are alternately informed about both solutions. In this way, they decide for themselves when to visit the landing page of "their" target group. "Overall, the realization of our new web presence by hightech marketing was a complete success," says André Kälin, Managing Director of Perspectix AG.

"The agency's familiarity with our company and products helped us create a custom website that appealed to our target audience and drove our business forward." From the beginning, the high-tech marketing team demonstrated an in-depth knowledge of Perspectix's brand, vision and customers. Their close working relationship to date and ability to leverage their existing knowledge of the company was invaluable to the success of the project.

"The decision to entrust Hightech Marketing with the realization of our new web presence was without a doubt the best choice we could have made," says André Kälin. "As a long-time marketing partner, they knew our company and products inside and out, which made the entire process seamless and efficient." The design concept that Hightech Marketing developed was simply impressive. The team knew how to embody the brand identity and create an aesthetically pleasing layout that was both modern and user-friendly. The new website conveyed exactly the right image of the company and magnetically attracts customers.

But it's not just the aesthetics that impress. The functionality and seamless user experience are also remarkable. The website is perfectly tailored to the needs of customers and makes it easy to find information about products and services. The clear navigation and fast loading time leave nothing to be desired.

"Hightech Marketing also used its extensive knowledge of SEO to optimize the website for search engines," says André Kälin. As a result, we achieved better placement in search results, which led to increased visibility and traffic." Smooth communication was another positive aspect of the collaboration. The team was always available, followed up on concerns attentively and were on hand with their expertise and experience.

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