{"id":1931,"date":"2025-02-20T15:38:10","date_gmt":"2025-02-20T14:38:10","guid":{"rendered":"https:\/\/hightech.de\/?p=1931"},"modified":"2025-11-05T15:30:15","modified_gmt":"2025-11-05T14:30:15","slug":"article-mit-cpq-neue-marktanteile-erschliessen","status":"publish","type":"post","link":"https:\/\/hightech.de\/en\/article-mit-cpq-neue-marktanteile-erschliessen\/","title":{"rendered":"Mit CPQ neue Marktanteile erschlie\u00dfen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Wenn bei Anbietern komplexer Produktsysteme die Auftragsbest\u00e4nde sinken, wird es h\u00f6chste Zeit, neue Kunden zu gewinnen. Hersteller individualisierbarer Produktsysteme stehen dabei vor besonderen Herausforderungen: Wie erreicht man Interessenten f\u00fcr Produkte, die in der passenden Form noch nicht existieren? Eine L\u00f6sung bietet die Perspectix AG mit einem Webkonfigurator als Frontend ihrer P\u00b4X Industry Solution an, die als Configure-Price-Quote (CPQ) den Vertrieb technischer Produktsysteme digitalisiert.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber 70 Prozent der Industriekunden finden es komfortabler, ihren Bedarf \u00fcber Anbieter-Websites online zu decken, als im pers\u00f6nlichen Kontakt. Umfragen zufolge erreichen Anbieter bis zu 30 Prozent Umsatzplus durch ihr Angebot im Internet. Verbunden mit der M\u00f6glichkeit, Produkte und Systeme zu individualisieren, k\u00f6nnen Hersteller mit h\u00f6herer Kundenzufriedenheit, mehr Umsatz und internen Kostenersparnissen rechnen. Deshalb wurde die P\u00b4X Industry Solution mit einem Webkonfigurator erg\u00e4nzt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Umfassende CPQ-L\u00f6sung f\u00fcr komplexe Produktsysteme<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die P\u00b4X Industrie Solution von Perspectix integriert sich mit vorhanden Systemen wie 3D-CAD, PLM, ERP und CRM. In Produktkatalogen werden leichtgewichtige 3D-Modelle mit technischen und kaufm\u00e4nnischen Informationen aufbereitet. Auf dieser Basis entstehen anspruchsvolle Produktkonfigurationen f\u00fcr Systeme, aber auch komplexe Maschinen und Anlagen. Die P\u00b4X Industry Solution verbindet interaktive technische 3D-Konfiguration, Aufstellplanung und Visualisierung mit Kalkulation, St\u00fccklisten-, und Angebotserstellung zur Erf\u00fcllung von individuellen Kundenw\u00fcnschen. Davon profitieren weltweite Vertriebsorganisationen auch, wenn sie neue Kundengruppen ansprechen wollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vereinfachtes Angebot auf gleicher Datenbasis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der P\u00b4X Webkonfigurator er\u00f6ffnet Herstellern die M\u00f6glichkeit, aus den vorhandenen Katalogen ein einfach erkl\u00e4rbares Online-Portfolio f\u00fcr den Customer Self Service zu erstellen. Je nach Komplexit\u00e4t gelingt dies f\u00fcr komplette Produkte oder das Ersatzteil- und Zubeh\u00f6rangebot. Der Webkonfigurator f\u00fchrt die Anwender in benutzerfreundlichen Dialogen mit 3D-Visualisierung von Modulen und Komponenten im Einbauraum schnell und sicher zu ihrem gew\u00fcnschten Ergebnis. Dabei wird die Produktlogik durch notwendige technische Berechnungen erg\u00e4nzt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wachstum durch das World Wide Web<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nun werden die Produkte mit herk\u00f6mmlichen Suchmaschinen im Internet gefunden. Weltweit werden neue Kundengruppen angesprochen und Interessenten gewonnen, die sich ihr individuelles Produkt online konfigurieren. Nach Abschluss schicken sie die Projektdatei an den Hersteller. Dort \u00f6ffnet der technische Vertrieb diese Datei nahtlos in der P\u00b4X Industry Solution. Nach technischer Pr\u00fcfung versendet die Vertriebsorganisation das Angebot mit 3D-Ansichten, Einbau- oder Aufstellplanung und St\u00fccklisten, erg\u00e4nzt durch das Angebot individueller Beratungsleistungen. Hersteller technischer Produktsysteme erhalten damit ein Werkzeug f\u00fcr effektive Marktbearbeitung, generieren Wachstum und schaffen sich einen Wettbewerbsvorteil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn bei Anbietern komplexer Produktsysteme die Auftragsbest\u00e4nde sinken, wird es h\u00f6chste Zeit, neue Kunden zu gewinnen. Hersteller individualisierbarer Produktsysteme stehen dabei vor besonderen Herausforderungen &#8230;<\/p>","protected":false},"author":3,"featured_media":1932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit CPQ neue Marktanteile erschlie\u00dfen - Hightechmarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hightech.de\/en\/article-mit-cpq-neue-marktanteile-erschliessen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit CPQ neue Marktanteile erschlie\u00dfen - Hightechmarketing\" \/>\n<meta property=\"og:description\" content=\"Wenn bei Anbietern komplexer Produktsysteme die Auftragsbest\u00e4nde sinken, wird es h\u00f6chste Zeit, neue Kunden zu gewinnen. 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