{"id":2141,"date":"2026-10-09T11:30:18","date_gmt":"2026-10-09T09:30:18","guid":{"rendered":"https:\/\/hightech.de\/?p=2141"},"modified":"2026-10-09T11:32:05","modified_gmt":"2026-10-09T09:32:05","slug":"digitale-ladenplanung-filialen-modernisieren-sortimente-praesentieren","status":"publish","type":"post","link":"https:\/\/hightech.de\/en\/digitale-ladenplanung-filialen-modernisieren-sortimente-praesentieren\/","title":{"rendered":"Digitale Ladenplanung: Filialen modernisieren, Sortimente pr\u00e4sentieren"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Mehr als bisher stehen Handelsunternehmen 2026 unter Druck: Filialen sollen Kunden \u00fcberzeugen, w\u00e4hrend jede Investition genauer abgewogen wird. Die L\u00f6sung k\u00f6nnte in einer digitalen Ladenplanung liegen, wie die P\u2019X Retail Solution von Perspectix sie er\u00f6ffnet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rund sieben Milliarden Euro investierte der deutsche Einzelhandel 2025 in den Neu-, Aus- und Umbau seiner Gesch\u00e4fte. Nach Angaben des EHI Retail Institute waren das etwa 23 Prozent weniger als bei der Vergleichserhebung des EHI-Laden-Monitors 2023. Die schnelleren Modernisierungszyklen erfordern L\u00f6sungen, mit denen Handelsunternehmen ihre Einrichtungen weiterverwenden, Sortimente anpassen und Ver\u00e4nderungen effizient in die Filialen bringen k\u00f6nnen. Die P\u2019X Retail Solution verbindet diese Aufgaben zu durchg\u00e4ngigen digitalen Prozessen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bestehende Filialen gezielt weiterentwickeln<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laut EHI liegen die durchschnittlichen Zyklen f\u00fcr Komplettumbauten bei rund zw\u00f6lf Jahren im Food- und neun Jahren im Nonfood-Handel. Bei h\u00e4ufigeren Umbauten und konzeptionellen Anpassungen verwenden die befragten H\u00e4ndler im Schnitt die H\u00e4lfte ihrer Einrichtungen weiter. Vorhandene Elemente m\u00fcssen deshalb mit neuen Warentr\u00e4gern und ver\u00e4nderten Sortimenten zur Deckung gebracht werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die P\u2019X Retail Solution verbindet die Einrichtungsplanung mit der Sortimentsgestaltung. Planogramme k\u00f6nnen manuell erstellt oder regelbasiert f\u00fcr Regionen, Marktgruppen und einzelne Filialen erzeugt werden. Zentrale Vorgaben lassen sich so auf unterschiedliche Verkaufsfl\u00e4chen \u00fcbertragen und an lokale Anforderungen anpassen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Verkaufsfl\u00e4chen am Einkaufsverhalten ausrichten<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handelsunternehmen m\u00fcssen ihre Sortimente und Warenpr\u00e4sentationen h\u00e4ufiger am Bedarf der Kunden ausrichten. Durch die Integration von Warenwirtschafts- und ERP-Daten verbindet die P\u2019X Retail Solution Fl\u00e4cheninformationen mit kaufm\u00e4nnischen Kennzahlen. Auf dieser gemeinsamen Grundlage lassen sich Sortimente planen und Abverk\u00e4ufe analysieren. Handelsunternehmen k\u00f6nnen nachvollziehen, wie Verkaufsfl\u00e4chen genutzt werden, und daraus Anpassungen f\u00fcr die Warenpr\u00e4sentation ableiten. Planung und Auswertung greifen auf zusammenh\u00e4ngende Informationen zu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Neue Konzepte im Filialnetz umsetzen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unterschiedliche Standorte, zahlreiche Beteiligte und laufende \u00c4nderungen stellen hohe Anforderungen an die Kommunikation zwischen Zentrale, Ladenbau und Filialteams, wenn neue Planungen lokal eingef\u00fchrt werden. Ein webbasierter Store-Communicator stellt dazu alle Pl\u00e4ne, Dokumente und digitale Zwillinge in gesch\u00fctzten Bereichen bereit. Berechtigte Anwender k\u00f6nnen Informationen abrufen, teilen und kommentieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit der P\u2019X Retail Solution schaffen Handelsketten individuelle Prozesse von der Ladenkonzeption \u00fcber Einrichtungsplanung und Merchandising bis zur Filialauswertung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bildrechte:<\/strong> Perspectix AG, frei zur Ver\u00f6ffentlichung mit Nachweis<\/p>","protected":false},"excerpt":{"rendered":"<p>Mehr als bisher stehen Handelsunternehmen 2026 unter Druck: Filialen sollen Kunden \u00fcberzeugen, w\u00e4hrend jede Investition genauer abgewogen wird. Die L\u00f6sung k\u00f6nnte in einer digitalen Ladenplanung liegen, wie die P\u2019X Retail Solution von Perspectix sie er\u00f6ffnet. Rund sieben Milliarden Euro investierte der deutsche Einzelhandel 2025 in den Neu-, Aus- und Umbau seiner Gesch\u00e4fte. Nach Angaben des [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale Ladenplanung: Filialen modernisieren, Sortimente pr\u00e4sentieren - Hightechmarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hightech.de\/en\/digitale-ladenplanung-filialen-modernisieren-sortimente-praesentieren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Ladenplanung: Filialen modernisieren, Sortimente pr\u00e4sentieren - Hightechmarketing\" \/>\n<meta property=\"og:description\" content=\"Mehr als bisher stehen Handelsunternehmen 2026 unter Druck: Filialen sollen Kunden \u00fcberzeugen, w\u00e4hrend jede Investition genauer abgewogen wird. 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