Trade journals are the primary decision-making medium in the B2B environment. They offer guidance, provide continuous market information, and support investment decisions. For companies, therefore, an appropriate presence is crucial to success. Technically sophisticated products and services require a particularly factual and customer-oriented presentation. We help you put you, your company, and your solutions in the right spotlight.

We maintain regular direct personal contact with the editors responsible for your topics and act as a competent interface between you and the press. Texts written from a marketing perspective, clear descriptions of technical issues, lively presentations of economic contexts, and thoroughly researched facts have made us a popular partner for many media outlets.

Press releases and information

We write press releases the way editors want them: objective, informative, and tailored to the target audience. We actively research topics and trends that are relevant to your product and company news. Our expertise means concise topic briefings for you. We turn concise bullet points into press-ready press releases.

press distribution list

Quality over quantity: It is not the size of your distribution list that determines how your messages are perceived, but rather having the right contacts in the important editorial offices. Our extensive database provides an overview of the dense landscape of German-language trade media. We ensure that your messages reach exactly the audience that wants to hear them.

Case studies

We research, write, and place user reports from your customers in key media, providing your target group with impressive case studies demonstrating the performance of your products—reported by independent media. We conduct our own on-site research, rather than relying on telephone interviews like many other agencies. This increases the quality of the information and ensures faster approvals. If you like a particular article, we will be happy to design a special print edition to support your sales efforts or prepare the report for further offline and online use.

Technical articles

In our specialist articles, we present interesting topics objectively. And yet, after reading the article, readers know everything about the unique selling points and benefits of your products. We inspire editors with topic ideas that put your products at the center of feature reporting.

Interviews, statements, background discussions

We connect you with the right contacts for (almost) any message you want to convey. We organize the right framework for your successful communication.

What good is the best high-tech product if no one knows about it? Attract the attention of your target group and promote product sales with a coordinated marketing mix. As a full-service agency, we offer you comprehensive support from the initial idea to the finished print file. For your successful marketing, we combine creativity with technical implementation as well as aesthetics with targeted brand communication.

To this end, we conduct detailed analyses of the market, competitors, and competing products, as well as our own strengths and weaknesses. Our proactive consulting services cover individual projects and the strategic implementation of your annual budget based on agreed and controllable targets.

Printed matter

Even in the digital age, printed materials are still an essential part of any marketing strategy. We develop your company and product brochures, flyers, and mailings precisely tailored to your target groups. We accompany you from the initial idea and concept through text and design to the print-ready file and order processing with the printers.
Our marketing expertise includes, among other things:

• Image and product brochures
• User reports and case studies
• Advertising flyer
• Magazines/customer magazines
• Mailings
• Greeting cards

Corporate Design

We create a consistent corporate image for your company. We implement your corporate identity in such a practical way that once a solution has been chosen, it consistently produces effective results for printed materials, print advertisements, and advertising materials. This creates a clear image of the company across all communication channels.

Advertisement

A print advertisement must catch the eye and convey its message quickly, precisely, and clearly. We achieve this challenging balancing act through creative concepts, concise texts, and appealing designs.
Successful advertising is also characterized by placement tailored to the target group. By carefully weighing up the advertising platforms, we create a media plan that gets the most out of your budget.

Advertising materials

Promotional items are essential products for customer acquisition and retention. From pens and mugs to USB sticks and notepads to custom-designed annual planners: we supply you with gift items that will make you unforgettable to customers and prospects. Brainstorming, design, and project management with third-party providers—all included.

Photography

Enhance your marketing communications with comprehensive visual presentations. Showcase your messages with photographs of people, products, and objects, thereby increasing viewer understanding and generating goodwill. We offer professional photography services—always with the right eye and high-quality post-processing.

Web presence

Nowadays, an internet presence is also part of standard marketing for industrial B2B providers. When making investment decisions, manufacturers' websites are among the first places people look. So don't miss out on integrating the online world into your public image!
We support you with an integrated communication strategy that fully meets your requirements for creativity, individuality, and a consistent brand message. Our fast and precise all-round service reduces your personal effort to a minimum and helps you reach your goal faster.

Creative consulting, precise implementation, holistic communication

We take care of everything you need for a successful Internet presence. We develop customized concepts that combine screen design, imagery, text, and technical presentation into a cohesive whole.
We ensure that your customers and prospects can easily navigate your website and that the information provided does not just remain in their short-term memory. Our holistic approach also ensures that your corporate identity is reflected one-to-one on the internet.

Provider-Communication

Our service package for your Internet presence rounds off results-oriented provider communication. From domain registration to the provision of web space, email connection, or a database, right through to project-specific hosting solutions, we focus on your individual needs.

Programming and search engine optimization

We pour creative concepts into stable technical foundations. Our care and precision include:

• Highly customized programming (HTML, Dynamic HTML, PHP, Frameworks)
• Creation and customization of CMS templates
• Database connection or dynamic content maintenance via database
• Integration of various cloud services (e.g., Google Maps or Analytics)

In any case, we ensure that your website is accepted not only by your target group, but also by search engines. From the very beginning, we take into account the current state of search engine optimization and use customized keyword definitions to ensure that your potential customers cannot overlook you when searching the internet.

Advertising materials

In addition to your website, we also conceptualize and design your online advertising materials. Whether static or animated banners, Twitter backgrounds, or wallpapers—we ensure the right presentation in the respective environment. At the same time, we support you in defining your online advertising strategy and selecting the right platforms for your target groups.

CeBIT, EuroMold, IT&Business, or HMI—Germany is trade fair country. And with good reason, because events and trade fairs
are proven tools in the marketing mix of many industrial companies. Especially for suppliers of products that require explanation, they offer an ideal opportunity to present themselves directly and personally to target groups and to establish and expand contacts with journalists.

User meetings, press events, and trade fair appearances are effective. However, they also require a significant financial, personnel, and organizational investment. Every detail must be just right. With our many years of experience, we support you in the conception, planning, and implementation of your event and leave nothing to chance.

Trade fairs

We provide you with a complete service from a single source: from registration to stand design (including furniture and graphics), trade fair construction and personnel planning to looking after the numerous journalists in the run-up to and during the event. We advise, design, and implement your trade fair appearance together with you. Benefit from our many years of diverse experience. You don't have to worry about a thing—except your numerous trade fair visitors!

Press conferences

A press conference is an easy way for you to inform journalists and thus the public about your company and your products. Your communication goal is our focus—we tailor all our measures to it: finding topics, creating a press distribution list, editing press releases, sending out invitations and press materials, organizing and providing on-site support, and follow-up work, including analysis of media response.

Almost a billion people worldwide use social media platforms such as Xing, Facebook, Twitter, and YouTube. They exchange knowledge, maintain relationships, and mobilize interest groups. Today, the internet is much more than a platform that displays information, entertains people, and brings suppliers and buyers together. Web 2.0 technologies and social media are creating new opportunities for interaction with their own principles. Social media tools and platforms are the ideal way for companies to find out what their target group thinks, get in touch with them, present their own company, and distribute their own content.

The question is, which social media measures make sense for your company? Should your company tweet? Or open a fan page on Facebook? Do you perhaps need a company blog?

Tell us your goals and requirements. We will be happy to develop a suitable concept for you.

Setting the course for greater success: We work with you to develop new business potential

We focus on your goals: Together, we tap into new business areas and develop ideas for products and services, identifying potential efficiencies in marketing and public relations. Upon request, we can then take over the management and implementation of the new PR and marketing strategies.

Strategic basis for your market success

From start-ups to fast-growing technology providers to established large corporations: we work with you on your market positioning, your PR and communications strategy, and your corporate identity. We lay the foundations with you on the path to opinion leadership and the expansion of your market position. In addition, we use a comprehensive content strategy to devise new ways of structured creation, maintenance, further development, and management of content with the aim of achieving greater cost-effectiveness.

To this end, we develop actionable concepts based on our experience gained from dozens of consulting projects, our many years of practical PR and marketing expertise as a partner to technology and IT companies, and a rich array of strategic tools.