Trade journals are the primary decision-making medium in the B2B environment. They offer orientation, provide continuous market information and support investment decisions. For companies, an appropriate presence is therefore crucial to success. Technically sophisticated products and services require a particularly appropriate and customer-oriented presentation. We help you to put you, your company and your solutions in the right spotlight.

We regularly maintain direct personal contact with the editors responsible for your topics and act as a competent interface between you and the press. Texts based on marketing aspects, clear descriptions of technical facts, lively presentations of economic contexts and reliably researched facts have made us a popular partner for many media.

Press releases and information

We write news releases the way editors want them: objective, informative and tailored to the target group. We actively research topics and trends in which your product and company news should not be missing. Our know-how means short topic briefings for you. We turn concise key points into print-ready messages.

Press distribution list

Quality over quantity: It is not the size of the distribution list that determines how your news is perceived, but the right contacts in the important editorial offices. Our extensive database provides an overview in the thicket of German-language specialist media. We make sure that your messages reach exactly the people who want to hear them.

User reports

We research, write and place user reports for your customers in key media, providing your target group with impressive case studies of the performance of your products - reported by independent media. We do our own research on site, not by telephone like many other agencies. This increases the quality of information and ensures faster approvals. If you like a print, we will be happy to design the corresponding special print to support your sales or prepare the report for further offline and online use.

Technical article

We present interesting topics objectively in our specialist articles. And yet, after reading the article, readers will know all about the unique selling points and benefits of your products. We inspire editors to come up with topic ideas that put your products at the center of a feature story.

Interviews, statements, background discussions

We provide you with the right contacts for (almost) all the messages you want to get across. We organize the right framework for your successful communication.

What good is the best high-tech product if nobody knows about it? Create awareness among your target group and promote product sales with a coordinated marketing mix. As a full-service agency, we offer you comprehensive support from the initial idea to the finished print file. For your successful marketing, we combine creativity with technical implementation as well as aesthetics with targeted brand communication.

To this end, we provide detailed analyses of the market, competitors and competitive products as well as your own strengths and weaknesses. Our proactive consulting includes individual projects as well as the strategic implementation of your annual budget on the basis of agreed and controllable targets.

Printed matter

Even in the digital age, printed materials are the be-all and end-all of any marketing strategy. We develop your company and product brochures, flyers and mailings precisely for your target groups. We support you from the initial idea and concept, through text and design, to the print-ready file and order processing with the printers.
Our expertise in marketing includes, among other things:

• Image and product brochures
• User reports and case studies
• Advertising flyer
• Magazines/customer magazines
• Mailings
• Greeting cards

Corporate Design

We realize your corporate identity from a single source. We implement your corporate identity in such a practical way that once a solution has been chosen, the results for printed matter, print ads and advertising materials are always spot on. The result is a clear image of the company across all communication channels.

Advertising

A print advertisement must catch the eye and at the same time convey its message quickly, precisely and comprehensibly. We solve this challenging balancing act through creative conception, concise texts and appealing design.
Successful advertising is also characterized by target group-oriented placement. By carefully weighting the advertising platforms, we create a media plan that gets the most out of your budget.

Advertising material

Promotional items are indispensable products for customer acquisition and support. From pens and mugs to USB sticks, notepads and annual planners in individual designs: we provide you with the gift items that will make you memorable with customers and prospects. Idea generation, design and project management with third-party providers - all included.

Photography

Reinforce your marketing communication with a comprehensive visual presentation. Stage your messages with photographs of people, products and objects, increase the viewer's understanding and arouse sympathy. We offer you professional photography services - always with the right eye and high-quality post-processing.

Internet presence

Today, an internet presence is also part of the marketing standard for industrial B2B providers. Manufacturers' websites are among the first port of call when making investment decisions. So don't miss out on integrating the online world into your public image!
We support you with an integrated communication strategy that fully meets your requirements for creativity, individuality and a consistent brand message. Our fast and precise all-round service reduces your personal effort to a minimum and gets you to your goal faster.

Creative advice, precise implementation, holistic communication

We take care of everything you need for a successful internet presence. We develop customized concepts that combine screen design, visual language, text and technical presentation into a homogeneous whole.
We make sure that your customers and potential customers find their way around your website and that the information provided is not just remembered in the short term. Our holistic approach also ensures that your corporate identity is reflected one-to-one on the Internet.

Provider communication

Our service package for your Internet presence rounds off results-oriented provider communication. From domain registration to the provision of web space, mail connection or a database through to project-specific hosting solutions, we focus on your individual needs.

Programming and search engine optimization

We pour the creative concepts into solid technical foundations. Our care and precision are included:

• Highly customized programming (HTML, Dynamic HTML, PHP, frameworks)
• Creation and customization of CMS templates
• Database connection or dynamic content maintenance via database
• Integration of various cloud services (e.g. Google Maps or Analytics)

In any case, we ensure that your website is not only accepted by your target group, but also by the search engines. From the very first minute, we take into account the current state of search engine optimization and use a tailored keyword definition to ensure that your prospective customers cannot ignore you when searching the Internet.

Online advertising media

In addition to your Internet presence, we also conceive and design your online advertising material. Whether static or animated banners, Twitter backgrounds or wallpapers - we ensure the appropriate presentation in the respective environment. At the same time, we support you in defining your online advertising strategy and selecting the right platforms for your target groups.

CeBIT, EuroMold, IT&Business or HMI - Germany is trade fair country. Not without reason, because events and trade fairs
are tried-and-tested instruments in the marketing mix of many industrial companies. Especially for suppliers of products that require explanation, they offer an ideal opportunity to present themselves directly and personally to target groups and to establish and expand contacts with journalists.

User meetings, press events and trade fair appearances are effective. However, they also require a great deal of financial, personnel and organizational effort. Every detail has to be right. With our many years of experience, we support you in the conception, planning and implementation of your event and leave nothing to chance.

Fairs

We provide you with a complete service from a single source: from registration, stand design (including furniture and graphics), stand construction and personnel planning to support for the numerous journalists in advance and on site. We advise, design and realize your trade fair appearance together with you. Benefit from our many years of diverse experience. You no longer have to worry about anything - except your numerous trade fair visitors!

Press conferences

A press conference is an easy way for you to inform journalists and thus the public about your company and your products. Our focus is on your communication objective - we align all measures with this: finding topics, creating a press distribution list, editing press releases, sending out invitations and press material, organizing and providing on-site support as well as follow-up work including analysis of the media response.

Almost one billion people worldwide use social media platforms such as Xing, Facebook, Twitter and YouTube. They exchange knowledge, maintain relationships and mobilize interest groups. Today, the Internet is far more than just a platform that displays information, entertains people and brings providers together with buyers. Web 2.0 technologies and social media are creating new opportunities for interaction with their own principles. Social media tools and platforms are the ideal opportunity for companies to find out what their target group thinks, get in touch with them, present their own company and distribute their own content.

The question is which social media measures make sense for your company. Should your company tweet? Or open a fan page on Facebook? Do you perhaps need a company blog?

Tell us your goals and requirements. We will be happy to develop a suitable concept for you.

Setting the course for more success: we develop new business potential with you

We focus on your goals: together we open up new business areas and develop ideas for products and services, identify efficiency potential in marketing and public relations. If you wish, we can then manage and implement the new PR and marketing strategies.

Strategic basis for your market success

From start-ups to fast-growing technology providers to established large corporations: we work with you on your positioning in the market, your PR and communication strategy and your CI. Together with you, we lay the foundations for opinion leadership and the expansion of your market position. With a comprehensive content strategy, we also devise new ways of creating, maintaining, developing and managing content in a structured manner with the aim of increasing profitability.

To this end, we develop practicable concepts based on our previous experience from dozens of consulting projects, our many years of practical PR and marketing expertise as a partner to technology and IT companies and a wide range of strategic tools.