Our name says it all - since 1994 we have been supporting customers as a specialized B2B agency with marketing for high-tech products. We focus on successful marketing communication for products and services that require explanation. Providers of software, hardware and services in the industrial environment value our expertise and our flexible portfolio of services. As marketing specialists, we also have market knowledge and technology expertise in the areas of IT, electronics, ERP, PLM CAD, CAM, CAE, simulation and additive manufacturing. We understand our customers and speak the language of their target groups in all areas of industry.
But hightech marketing also means that we are pioneers in digital marketing: marketing strategies and concepts, webshops and websites, whitepapers and lead generation are as much a part of our spectrum as search engine optimization, SEA and social media marketing.
From a project assignment for a case study to a retainer for the entire PR and press work, we work successfully for start-ups and global corporations .
Core competencies of hightech marketing
We write precise texts and attach great importance to the perfect presentation of your product benefits and brand messages. Our texts, whether press releases, case studies or content, are characterized by a creative use of language and target-group-oriented presentation.
Topic-relevant... We know what the industry is talking about and what moves the trade press. With our PR and press work, we integrate your company into the public discourse and ensure resonance. Through our first-class contacts and excellent market knowledge, we ensure your good networking and sustainable positioning in the market.
Tech-savvy... Whether IT, high-tech, ERP, PLM, CAD/CAM/CAE, simulation, digital factory and additive manufacturing - we present highly complex and technically demanding topics clearly and understandably. Dry topics come alive because we convey technical know-how with charm and esprit.
Team-oriented... At hightech marketing, every customer is king. The fact that we nevertheless see ourselves as team players does not mean a contradiction. After all, fruitful customer relationships, good project results and successful consulting are the result of dialogue at eye level - through clear objectives and comprehensible results.
What is high-tech marketing?
We understand this to mean the marketing of capital goods that are developed at the cutting edge of technical progress. These products are particularly exciting and new - but also require special explanation: A new principle and a new dimension of benefit often have to be communicated with a new product.
Successful marketing overtakes technical development and realizes the perfect market entry at an early stage. The winner takes it all!
Success is neither random nor one-dimensional. Just like the work we do for our clients, hightech marketing's success is based on a combination of factors that are specifically intertwined.
High-tech marketing is digital marketing. Request our free whitepaper on this topic!
We are very familiar with our target group in the industry for two reasons: many years of experience in the sector and intensive involvement with its rapid change processes. We see ourselves not as companions but as co-creators. Thus, our technical knowledge continuously expands with each task - which is why we know what we are talking about.
Whether we support start-ups or renowned international companies: hightech marketing considers individual measures in the context of complete communication concepts. Campaigns must be carried out across all media in order to make a difference on the market and with investors. Efficiency is fun for us - and it works best when both sides focus on long-term cooperation.
The employees of hightech marketing
For us, competence means not only the ability to do excellent work, but also independence. That's why each of our employees can take personal responsibility. And this responsibility gives rise to a quality that is particularly important to us: Commitment. Our team consists of three permanent employees and many freelancers - and only good ones.
Expertise in many industries
Our particular expertise lies in the "business to business" communication of high-tech companies. As an agency, we have many years of expertise in communicating the technical and economic benefits of software and hardware to the various sectors of industry. To this end, we constantly gather new expertise from all areas of communication and combine it with an understanding of complex technical interrelationships, modern hardware and software, and process organization in companies.
Since the agency's founding in 1994, we have primarily served manufacturers and service providers in the hardware and software sector. Commercial software such as ERP, CRM, SCM with the topics of cloud computing and big data are just as much a part of our focus as technical products for CAD, PLM and product configuration. This expertise facilitates our work on topics such as Industry 4.0, rapid prototyping, the digital factory or 3D printing. Technical terms are not foreign to us, but fixed components of our vocabulary.
Through regular discussions with decision-makers and users from the field, we know the current market requirements for the industry and recognize opportunities for our customers to present their solutions in a custom-fit manner. In doing so, we have a lot of experience from different industries: Food and beverage industry, meat industry, logistics, industrial manufacturing with tool and die making, process industry and life science, automotive and supplier industries are still not all our fields of activity.
We are familiar with the special requirements of the individual company departments, from top management to development, design and production, right through to assembly. With our industry expertise, we can actively support our customers with target group-oriented concepts and goal-oriented marketing ideas.
High Quality Content
Trade editors value our carefully researched reference reports and knowledgeable technical articles. It is not uncommon for them to request reports, interviews or information material from us on their own initiative. As a former editor of the trade magazine CADCAM, agency founder Thomas Tosse has earned an excellent reputation as a competent partner for many media. hightech marketing's clear focus on B2B gives us expert status and ensures a high, qualified level of our work.
We offer full service in all or individual disciplines of marketing and communication, combining experience in conception with professional realization. The customer comes first. For us, this does not mean unconditional service, but effective cooperation. Because only by listening well can optimal results be achieved.
From individual actions on a project basis to continuous cooperation, we focus on customer-oriented consulting and support. In dialog, we develop effective strategies and concepts that always keep an eye on the success of the individual measure. For many of our customers, we act like an external marketing department.
We know the perspectives and interests of our clients. Depending on your needs, we find independent, successful and effective solutions in the areas:
Trade journals are the primary decision-making medium in the B2B environment. They offer orientation, provide continuous market information and support investment decisions. For companies, an appropriate presence is therefore crucial to success. Technically sophisticated products and services require a particularly appropriate and customer-oriented presentation. We help you put you, your company and your solutions in the right spotlight.
We regularly maintain direct personal contact with the editors responsible for your topics and act as a competent interface between you and the press. Texts based on marketing aspects, lucid descriptions of technical facts, lively presentations of economic contexts and reliably researched facts have made us a popular partner for many media.
Press releases and information
We write messages the way editors want them to be: objective, informative and tailored to the target group. We actively research topics and trends that your product and company news should not miss. Our know-how means short topic briefings for you. From concise key points, we form ready-to-print messages.
Press mailing list
Quality before quantity: It's not the size of the distribution list that determines how your news is perceived, but the right contacts in the important editorial departments. Our extensive database provides an overview in the thicket of German-language trade media. We make sure that your messages find exactly those addressees who want to hear them.
We research, write and place your customers' case studies in key media, providing your target audience with impressive case studies of your products' performance - reported by independent media. We do our own research on site, not by phone like many other agencies. This increases the quality of information and ensures faster approvals. If you like a print, we will be happy to design the corresponding offprint to support your sales or prepare the report for further offline or online use.
In our technical articles, we present interesting topics objectively. And yet, after reading the article, readers know all about the unique selling points and benefits of your products. We inspire editors with topic ideas that put your products at the center of a focus report.
Interviews, statements, background discussions
We put you in touch with the right people for (almost) any message you want to get across. We organize the right framework around your successful communication.
What good is the best high-tech product if no one knows about it? Create awareness among your target group and promote product sales through a coordinated marketing mix. As a full-service agency, we offer you comprehensive support from the idea to the finished print file. For your successful marketing, we combine creativity with technical implementation as well as aesthetics with targeted brand communication.
To this end, we provide detailed analyses of the market, competitors and competitive products, as well as your own strengths and weaknesses. Our proactive consulting includes individual projects as well as the strategic implementation of your annual budget on the basis of agreed and controllable targets.
Even in the digital age, printed materials are the be-all and end-all of any marketing strategy. We develop your company and product brochures, flyers and mailings precisely for your target groups. In the process, we accompany you from the idea and conception, through text and design, to the print-ready file and order processing with the print shops.
Our expertise in marketing includes:
- Image and product brochures
- User reports or case studies
- Advertising flyer
- Magazines/Customer Magazines
- Greeting cards
We realize your corporate identity from a single source. We implement your corporate identity in such a practical way that, once selected, our solutions always produce accurate results for printed matter, print advertisements and promotional materials. The result is a clear image of the company across all communication channels.
A print ad must catch the eye and at the same time convey its message quickly, precisely and comprehensibly. We solve this demanding balancing act through creative conception, concise texts and appealing design.
Successful advertising is also characterized by target group-specific placement. By carefully weighting the advertising platforms, we create a media plan that gets the most out of your budget.
Promotional products are indispensable products in customer acquisition and support. From pens and mugs to USB sticks and notepads to custom-designed annual planners, we deliver the gift items that make you memorable with customers and prospects. Idea generation, design as well as project management with third-party suppliers - all included.
Strengthen your marketing communication with a comprehensive visual presentation. Stage your messages with photographs of people, products and objects, thereby increasing the viewer's understanding and arousing sympathy. We offer professional photography services - always with the right eye and high-quality post-processing.
Today, an Internet presence is also part of the marketing standard for industrial B2B suppliers. When making investment decisions, manufacturers' websites are among the first places to go. So don't miss out on integrating the online world into your external presence!
We support you with an integrated communication strategy that fully covers your requirements for creativity, individuality and a consistent brand message. Our fast and precise all-round service reduces your personal effort to a minimum and helps you reach your goal faster.
Creative consulting, precise implementation, holistic communication
We take care of everything you need for a successful Internet presence. We develop customized concepts that combine screen design, visual language, text and technical presentation into a homogeneous whole.
We make sure that your customers and prospects find their way around your homepage and that the information offered does not just remain in their short-term memory. Our holistic approach also ensures that your corporate identity is reflected one-to-one on the Internet.
Our service package for your Internet presence rounds off a result-oriented provider communication. From domain registration to the provision of web space, mail connection or a database to project-specific hosting solutions, we focus on your individual needs.
Programming and search engine optimization
We cast the creative concepts in stable technical foundations. Our care and precision include:
- Highly customized programming (HTML, Dynamic HTML, PHP, Frameworks)
- Creation and customization of CMS templates
- Database connection or dynamic content maintenance through database
- Integration of various cloud services (e.g. Google Maps or Analytics)
In any case, we make sure that your website is not only accepted by your target group, but also by the search engines. From the very first minute, we take into account the current state of search engine optimization and ensure with a tailor-made keyword definition that your prospects cannot bypass you in their Internet searches.
Online advertising media
In addition to your internet presence, we also conceptualize and design your online advertising media. Whether static or animated banner, Twitter background, or wallpaper - we ensure the appropriate presentation in the respective environment. At the same time, we support you in defining your online advertising strategy and selecting the right platforms for your target groups.
CeBIT, EuroMold, IT&Business or HMI - Germany is a trade fair country. And not without reason, because events and trade fairs
are proven instruments in the marketing mix of many industrial companies. For suppliers of products that require explanation, in particular, they offer an ideal opportunity to present themselves directly and personally to target groups and to establish and expand contacts with journalists.
User meetings, press events and trade fair appearances have an impact. But they also require a great deal of financial, personnel and organizational effort. Every detail has to be right. With our many years of experience, we support you in the conception, planning and implementation of your event and leave nothing to chance.
We provide you with the complete service from a single source: from registration to stand design (incl. furniture and graphics), trade fair construction and personnel planning to support for the numerous journalists in the run-up to and on site. We advise, design and realize your trade fair appearance together with you. Benefit from our many years of diverse experience. You don't have to worry about anything anymore - except your numerous trade fair visitors!
A press conference is an easy way for you to inform journalists and thus the public about your company and your products. We focus on your communication goals and align all our activities with them: identifying topics, creating a press distribution list, writing press releases, sending out invitations and press materials, organizing and providing on-site support, and following up on the event, including analyzing the media response.
Almost one billion people worldwide use social media platforms such as Xing, Facebook, Twitter or YouTube. They exchange knowledge, maintain their relationships or mobilize interest groups. Today, the Internet is far more than a platform that maps information, entertains people, and brings providers together with buyers. Based on Web 2.0 technologies and social media, new interaction possibilities with their own principles are emerging. Social media tools and platforms are the ideal way for companies to find out what their target group thinks, get in touch with them, present their own company and distribute their own content.
The question is which social media measures make sense for your company. Should your company tweet? Or open a fan page in Facebook? Do you perhaps need a company blog?
Tell us your goals and requirements. We will be happy to develop an appropriate concept for you.
Setting the course for more success: We develop new business potential with you
We focus on your goals: Together we open up new business areas and develop ideas for products and services, identify efficiency potential in marketing and public relations. If you wish, we can then take over the management and implementation of the new PR and marketing strategies.
Strategic basis for your market success
From start-ups to high-growth technology providers to established large corporations: We work with you on your market positioning, your PR and communications strategy, and your CI. Together with you, we lay the foundations on the path to opinion leadership and the expansion of your market position. In addition, with a comprehensive content strategy, we design new ways of structured creation, maintenance, further development and management of content with the goal of greater profitability.
To do this, we develop actionable concepts that draw on our previous experience from dozens of consulting projects, our years of hands-on PR and marketing expertise as a partner to technology and IT companies, and a rich set of strategy tools.
Sounds interesting? Get in touch with us:
Call us or write to us! We will be happy to help you with your request.